Google Ads and Meta Ads agency in Paris: enquiries, not just clicks

A media budget of at least €500 a month per platform. Below that, campaigns do not get enough data to improve. On top of that come our management fees, set on the quote according to the number of platforms and the creative work involved.

If your customers already type your trade into Google (emergency callout, tradesman, solicitor, dentist), start with Google Ads: the demand exists and you need to capture it. If your offer is discovered through imagery (restaurant, beauty, interiors, a new product), Meta Ads is often more effective. We prefer to start on a single platform and make it pay before adding another.

The first visits arrive as soon as the campaign goes live, and the first enquiries usually within two weeks. It then takes four to eight weeks of testing for the cost per enquiry to settle, which is why we recommend three months before judging a campaign.

It is the budget spent divided by the number of enquiries received (calls, forms, messages, orders), also known as cost per lead. If an enquiry costs you €25 and one contact in three signs a €900 quote, you know straight away whether the campaign pays. Clicks and impressions tell you none of that.

We look at the structure of your campaigns, your conversion tracking, the keywords or audiences spending money without bringing an enquiry, and the landing page. You get a written summary of where the money leaks and what we would change first, with no obligation to hand us the account. If you do not have an account yet, the audit becomes a consultation: which platform to start on, the budget we would recommend and a rough cost per enquiry.

The founder of the agency, who builds and runs the Google Ads and Meta Ads accounts himself. You have one point of contact, who writes the ads, sets up the campaigns and sends you the report. We do not outsource campaign management.

Yes. The Google Ads account, the Meta Business Manager, the pixel and the conversion data are all created in your name. If you stop, you keep the whole history.

No. You can pause or stop whenever you like. We do recommend three months, though, so the testing of the first few weeks has time to produce a steady cost per enquiry.

You let us know, we either pause the campaigns or leave them running as you prefer, then we remove our access. The account, the pixel, the audiences and the history stay in your name, with your login details. You can take over yourself or hand the account to someone else, with nothing to rebuild.

For Google Ads, yes: a clear, fast page with a phone number and a form. For Meta Ads, a form built into Facebook or Instagram can be enough to begin with. If your page does not convert, we build a dedicated landing page through our website creation pillar.