Rueil-Malmaison · Paris · Paris region
TikTok Ads agency in Paris: vertical videos that bring in your under 35s
Vertical videos written for the feed and tested in small waves, Spark Ads from your own account, pixel and events installed before the first euro is spent. You follow one figure each month: the cost per enquiry or per order. And if TikTok is not right for you, we tell you at the review.
- Videos tested before we raise the budget
- TikTok account and pixel in your name
- No minimum term, 3 months recommended
Torn between several platforms? Start by estimating your advertising budget with our free tool.
- clients supported
- 150+
- from 14 reviews
- 4.5/5
- recommended media budget a month
- 500 €
Your video, as it appears in the feed
Example0 to 3 s
The hook
3 to 15 s
The demonstration
15 to 25 s
The offer
End
The call to action
Free review
Is TikTok Ads right for you?
Ten questions about your customers, your videos, your offer and the time you have. You get a reasoned answer straight away, plus what would have to change for TikTok to pay.
- A score out of 100 and a verdict: TikTok now, TikTok later, or another platform
- Your strengths and what is holding you back across four areas
- The first three things to do yourself, then the full report by email
Free diagnostic · 10 questions · 2 minutes
Your result appears straight away, with no email needed.
- A score out of 100 and a verdict: TikTok now, TikTok later, or another platform
- Your strengths and what is holding you back across four areas
- The first three things to do yourself, then the full report by email
What we see
If one of these sounds familiar, TikTok is costing you without paying you back
The three problems we meet most often with people who have already tried TikTok.
You post, sometimes a lot, without a single sale
Views, a few likes, but no pixel and no clear offer: the video entertains, it does not sell.
Your ads look like ads
An animated logo, a slogan, stock music: on TikTok that format is scrolled past in under a second. The feed is waiting for a real product.
You boosted one video, then nothing
The Promote button spends with no pixel and no conversion event: there is no way to know what an order cost.
What we do
Vertical videos, Spark Ads, pixel and targeting: what does our TikTok Ads management cover?
Four pieces that cannot be separated: a good video with no pixel never gets any better.
- 01
Vertical formats and tested creative
Three to five videos per wave, each with a different hook. The figures pick the winner before any budget increase.
- Short scripts written for the feed, not for television
- Edited from your own footage or from a simple shoot on a phone
- 02
Spark Ads from your own account
We sponsor videos you have already posted, or a creator's with their permission. The ad keeps the account name and the comments: it looks like a post in the feed.
- Spark Ads permission set up on your account
- The videos that already held attention picked out
- 03
TikTok pixel and conversion events
Before the first euro, we install the pixel and the events that count (enquiry, add to basket, order). Without them, no optimisation is possible.
- Pixel and Events API installed and tested
- Retargeting audiences created in your name
- 04
Targeting, budget and bidding
Area, age range, interests, audiences similar to your customers: we start tight, from 500 € a month, then widen whatever costs least.
- Media budget paid by you, straight to TikTok
- Anything that spends without returning is switched off
Almost all TikTok traffic comes from a phone. If your page does not convert on mobile, you can request a free landing page mock-up.
Our method
Your first 90 days on TikTok Ads: how do we run your campaigns?
Five markers in time, always in the same order, each with a result you can check.
Day 1
Étape 1 : The review: is TikTok right for you?
Thirty minutes, free: the age of your customers, your product, what you can film. If TikTok is not the right platform, we point you to Google Ads or Meta Ads.
Week 1
Étape 2 : Account, pixel and first videos
A TikTok Ads Manager account in your name, pixel and events tested. Three to five scripts, then the videos edited and subtitled.
Weeks 2 to 4
Étape 3 : Launch and creative testing
The videos run side by side on a limited budget. We watch the view-through rate and the cost per enquiry, then cut the ones that do not hold up.
Months 2 and 3
Étape 4 : New videos every two to three weeks
On TikTok, an ad wears out fast. We refresh the hooks from whatever has worked and move to Spark Ads once your account is posting.
Every month
Étape 5 : A one-page report and a decision
Budget spent, enquiries received, cost per enquiry, best video. We decide together whether to carry on, increase or stop.
What you can check
We produce our own vertical videos and test our formats on our own Meta Ads campaigns
Since 4 September 2026, ConvertiLab has been running its own video campaign on Meta Ads (Facebook and Instagram) at 36 € a day: three vertical videos tested side by side, a form connected to our CRM, the cost per enquiry read every week. We have no TikTok campaign running for our own agency: the format rules above are the ones we test on our vertical videos.
We do not publish client figures: a cost per enquiry depends on the product, the area, the season and the video. We do work out an order of magnitude with you before the first euro is spent.
Our video campaign currently runs on Meta Ads, in France, not on TikTok. The enquiries it brings in are visible in our own CRM.
In plain terms
What you can check on the call
Video campaign running (Meta Ads)
Since 4 September 2026, 36 € a day, three vertical videos being tested on Facebook and Instagram.
Enquiries in our CRM
Every enquiry lands in Pipedrive, just as it would for a client.
Our TikTok account
Public: you can see the vertical format we propose.
Are your customers on TikTok?
That is the first thing we check together, free of charge, starting from the age of your customers.
Honestly
TikTok Ads is not for everyone, and we would rather say so beforehand
It is for you if...
- Your customers are mostly under 35, or your product is discovered through images: restaurant, salon, shop, cosmetics, fashion, e-commerce.
- You sell in store, on your premises or online, an offer that is decided quickly, with no quote.
- You are happy for us to film your product, your premises or your team, simply, on a phone.
- You can commit 500 € a month of media budget for three months.
It is not for you if...
- You sell to businesses, with a long decision cycle: LinkedIn Ads or Google Ads will pay better.
- Your customers are mostly over 50: Meta Ads and Google Ads reach them better.
- Nobody can appear on video and you have nothing to show.
- You expect a return in two weeks on 200 €.
Our commitment, in writing
If, at the end of the free review, we think TikTok is not the right platform for your business, we say so and point you to Google Ads or Meta Ads. We do not launch a campaign in order to charge a management fee. Every month you see the real cost per enquiry: if it does not settle, we will suggest stopping.
Price and commitment
How much does a TikTok Ads campaign with ConvertiLab cost?
Two lines on your quote: the media budget, which goes to TikTok, and the management fee, which pays for running the account and making the videos. No commission on the media budget.
- Management fee
- On requestBased on the number of videos produced each month. A fixed price in writing after the free review.
- Recommended media budget
- From 500 €/monthPaid straight to TikTok from your own account. Below that, the tests do not have enough data.
- Commitment
- No minimum termPause or stop whenever you like. 3 months recommended, the time for one or two cycles of videos.
Included in the management fee
- Account, pixel and events in your name
- Scripts, editing and subtitles, with the number written on the quote
- A one-page monthly report
- Full access to your TikTok Ads Manager account
- Pause or stop at any time
VAT not applicable, article 293 B of the French tax code. The quote is written and agreed before anything goes live.
FAQ
Your questions about TikTok advertising
What budget should I plan for TikTok advertising?
A media budget of at least 500 € a month, paid straight to TikTok from your own account. Below that, the algorithm does not have enough data to learn and the cost per enquiry stays unstable. Our management fee comes on top, set on the quote according to how many videos have to be produced each month.
Is TikTok Ads only for the under 35s?
No, but that is where the platform is strongest. If most of your customers are over 50, or if you sell to businesses, Meta Ads, Google Ads or LinkedIn Ads will almost always pay better. It is the first question we ask during the review, before any quote.
Do I need a TikTok account, and do I have to post, in order to advertise?
No for ordinary ads: a TikTok Ads Manager account is enough. Yes for Spark Ads, which sponsor a video already posted from your account or from a creator's account with their permission. We often start with ordinary ads, then add Spark Ads once your account has videos that work.
Who makes the videos?
We write the scripts, we edit and we subtitle the videos from your own footage, or from a simple shoot on a phone in your shop, your workshop or your kitchen. The number of videos produced each month is written on the quote. You do not need to know how to film: you only need to be happy for us to show your product or your premises.
What is a Spark Ad?
It is an ad that uses a real video from your TikTok account (or from a creator who has given you permission) instead of a video made only for advertising. It keeps the account name, the likes and the comments, and it looks like a normal post in the feed. It is often the format least read as an ad, so the most watched.
How long before I see enquiries or orders?
The first views arrive as soon as it goes live. We read the first enquiries or orders from the second or third week, once one video pulls ahead. It then takes one or two cycles of new videos for the cost per enquiry to settle: hence the three months we recommend before judging.
Do the TikTok Ads account and the pixel belong to me?
Yes. The TikTok Ads Manager account, the pixel, the events and the audiences are created in your name, with your login details. We work on them with partner access. If you stop, we remove our access and you keep the whole history and every video.
TikTok Ads or Meta Ads: where should I start?
If your customers are under 35 and your product shows well on video, TikTok can be the first platform. If your customer base is broader or older, or if you already have visuals that work, we start with Meta Ads (Facebook and Instagram). We always start with one platform and only add a second once the first is paying.
The other platforms
TikTok is not the only platform: Google Ads, Meta Ads and the advertising pillar
We start with one platform and only add a second once the first is paying.
Google Ads agency in Paris
To catch the people already typing your trade into Google.
Meta Ads agency (Facebook and Instagram)
Facebook and Instagram: a broader audience, and your videos reused as Reels.
Google Ads, Meta Ads and social ads agency in Paris
How we choose the platform, the method and the commitments written into the quote.
From Rueil-Malmaison (92), as a web agency in Paris and anywhere in France, over video. See all the services the agency offers.
Our other pillars
Our three other pillars for finding your customers
- 01
Website creation
A website that brings in enquiries, not just a shop window
Brochure site, e-commerce, landing page, redesign or web app, delivered in two weeks.
Landing page €490, brochure site €890
Website creation in Rueil-Malmaison and Paris - 03
SEO and AI visibility
Be found on Google, and quoted by AI
Organic search, local SEO (Google Business Profile, customer reviews) and visibility in ChatGPT, Perplexity and Google AI Overviews.
From €500 a month
SEO agency in Rueil-Malmaison and Paris: organic, local, AI - 04
CRM and automatic follow-ups
Every enquiry tracked, followed up and turned into a customer
We set up your CRM, whichever one it is (HubSpot, Salesforce, Pipedrive, Zoho, Brevo, Sellsy, Axonaut, monday CRM or the one you already have), with your website forms and your campaigns connected to it, and automatic follow-ups by email.
On request
CRM and automatic follow-ups for small and medium businesses: HubSpot, Salesforce, Pipedrive
Guides for doing it yourself
Prices, quotes and tools
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Read the articleFree TikTok review
Request your free TikTok Ads review
We look at your business, the age of your customers and what you can film, then we tell you in writing whether TikTok makes sense for you, with an order of magnitude for the budget. A reply within 24 hours, with no commitment.
Where are you with TikTok today?
No contact details asked for at this step.
A question about TikTok Ads, or a doubt about your customers?
Book 30 minutes, free, and you speak to the founder. You leave with an honest view and an order of magnitude for the budget.