Google Ads agency near Paris: reach the customers already searching for your trade

A media budget of at least 500 € a month, paid to Google from your own account. Below that, the campaigns get too few clicks to tell the keywords that pay from the ones that only cost. Our management fee comes on top, set on a written quote according to the number of campaigns and the creative work involved.

From under a euro to several tens of euros depending on the trade and the town: a locksmith or a solicitor in Paris pays far more per click than a florist. The cost per click is not the figure to watch, though. What counts is the cost per enquiry: the budget spent divided by the number of calls, forms or orders received. Our free estimator gives you an order of magnitude before you commit to anything.

They are not in competition. Google Ads brings enquiries within the first few weeks, but it stops when the budget stops. SEO takes three to six months before it shows, then brings traffic that lasts. Many of our clients start with Google Ads to get enquiries quickly, and build their SEO alongside it with our search pillar.

If your customers already type your trade into Google (call-outs, trades, solicitors, dentists, local shops), start with Google Ads: the demand exists and the job is to catch it. If your offer is discovered through images, or if nobody is looking for it yet (restaurant, beauty, a new product), Meta Ads is often more effective. We would rather make one platform pay before adding a second.

The first visits arrive as soon as the campaign goes live. From week two we read the first enquiries and cut whatever brings none. It then takes four to eight weeks of testing to clean up the search terms, set the bids and settle the cost per enquiry: hence the three months we recommend before judging a campaign.

We read the structure of your campaigns, the search terms that actually triggered your ads, the conversion tracking, the keywords spending without bringing an enquiry, and the landing page. You get a written summary of where the money leaks and what we would change first, with no obligation to hand us the account. With no existing account, the audit becomes a consultation: which campaign type to start with, the budget we would advise, and an order of magnitude for the cost per enquiry.

Performance Max lets Google show your ads everywhere (Search, Shopping, YouTube, Gmail, Display) with very few settings left to you. It works well for an online shop with a product feed and sales counted, and it is risky for a tradesperson or a practice with no reliable conversion tracking: the campaign then optimises on clicks or junk form fills. We start with a Search campaign you can read, and only suggest Performance Max once conversions are counted properly.

You do. The account, its history, the audiences, the conversion tags and the linked Google listing are all in your name; we work in it through administrator access that you can remove whenever you like. If you stop, we either pause the campaigns or leave them running, as you prefer, then remove our access. You can take over yourself or hand the account to someone else, with nothing to rebuild.

The founder of the agency, who builds and runs the Google Ads accounts himself. You have one person to talk to, and that person chooses the keywords, writes the ads, sets the bids and sends you the report. We do not outsource campaign management.

Yes. The ad only does half the work: the landing page has to be fast, speak to the search that was typed, and show a tappable phone number and a short form. If your current page does not convert, we adapt it or we build a dedicated landing page through our website pillar, with a free mock-up before you commit to anything.