Rueil-Malmaison · Paris · Paris region
LinkedIn Ads agency in Paris: reach decision makers by job title, sector and company size
LinkedIn Ads is the only platform that lets you choose who inside a company sees your ad. The click costs more there: we keep it for B2B businesses where one customer brings in enough to justify it, and we tell you so before the first euro is spent.
- Account and data in your name
- No minimum term, 3 months recommended
- An honest view before you spend anything
Torn between several platforms? Go back to our Google Ads, Meta Ads and social ads agency in Paris page.
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- 150+
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Your practice
Sponsored · Accountancy
Are your clients asking for advice you never find the time to bill for? We have written up the method we use in our own practice, in five steps.
Pre-filled Lead Gen Form
First name, work email, company, job title
Who sees this post
Job title
Owner, finance director, HR director, head of purchasing
Sector
Professional practices, industry, business services
Company size
11 to 200 employees
Area
Paris, Hauts-de-Seine, Paris region
Free review
Is LinkedIn Ads right for you?
Eleven questions about your customers, your offer, your proof and your budget. You get a reasoned answer straight away, plus what you would need to prepare for the cost of a LinkedIn click to be worth paying.
- A score out of 100 and a verdict: LinkedIn now, LinkedIn after some work, or another platform
- Your strengths and your weak spots across four areas
- The first three things to do yourself, then the full report by email
Free diagnostic · 11 questions · 2 minutes
Your result appears straight away, with no email needed.
- A score out of 100 and a verdict: LinkedIn now, LinkedIn after some work, or another platform
- Your strengths and your weak spots across four areas
- The first three things to do yourself, then the full report by email
Who it is for
Who does LinkedIn Ads really suit?
People who sell to companies, with an average contract big enough to absorb a more expensive click. These are the four profiles we meet most often.
B2B suppliers, consultants and agencies
A service, a piece of software or a piece of equipment sold to companies, with contracts worth thousands of euros and a precise role to reach.
Professional practices and regulated professions
Accountancy, commercial law, consulting: reach the owners and directors of one precise sector, not the general public.
Training providers
Professional or in-house training: aim at the people who run training budgets and at line managers.
Recruitment
Precise profiles in a given area, when the usual job adverts are no longer enough.
We work with practices, consultants and small teams from Rueil-Malmaison (92) and as a web agency in Paris. Campaigns are run remotely, anywhere in France, over video.
What we see
Why are your campaigns not finding your B2B customers?
Three situations we find in most businesses that sell to other businesses.
Your customers are not looking for you on Google
A finance director or an HR director does not type your offer into a search engine. Google Ads catches demand that already exists; LinkedIn creates it in the right person.
Meta Ads does not know who the decision maker is
Facebook and Instagram target interests and an area, not a job title or a company size. You pay for clicks from consumers for an offer aimed at directors.
You tried LinkedIn and the clicks cost a lot for nothing
An audience that is too wide, a slow page, no conversion tracking: the budget goes without a single enquiry. The problem is rarely the platform, it is the settings.
What we do
What does running your LinkedIn Ads campaigns include?
Everything it takes for an ad to land in front of the right person and turn into an enquiry.
Targeting by job title, sector and size
Role, seniority, sector, headcount, area: the audience of your typical customer, and nobody else.
Pre-filled Lead Gen Forms
A form built into the ad, filled in from the LinkedIn profile: the enquiry reaches your CRM in two clicks.
Ads and creative written for you
Image, carousel, short video or document: several versions tested side by side, with one clear offer.
Insight Tag and conversions
The LinkedIn tag installed on your website and the conversions defined before anything launches.
Retargeting audiences and account lists
Bringing your website visitors back, and targeting a list of companies you want to reach.
A one page monthly report
Budget, enquiries, cost per enquiry, quality of the contacts, then a conversation to decide.
If your landing page will not convince a director, we say so before the launch: you can ask for a free landing page mock-up.
Our method
Your first 90 days on LinkedIn Ads: how do we work?
Five markers in time, each with something you can check for yourself.
Day 1
Étape 1 : The review: is LinkedIn right for you?
Thirty minutes, free: what you sell, who to, what an average contract is worth. If the contract value does not justify the cost of a LinkedIn click, we point you to Google Ads or Meta Ads.
Week 1
Étape 2 : Plan, quote and set-up
Within 24 hours: audiences, formats, media budget, target cost per enquiry, management fee. Then Campaign Manager in your name, the Insight Tag installed, the ads written, the Lead Gen Form prepared.
Weeks 2 to 4
Étape 3 : Launch and first tests
Two or three audiences and several ads run side by side on a limited budget. We follow the cost per enquiry and the quality of the contacts, not just the cost per click.
Months 2 and 3
Étape 4 : Tightening the targeting
We exclude the job titles and sectors that click without enquiring, work on the bidding and new creative, bring website visitors back, until the cost per enquiry settles.
Every month
Étape 5 : A one page report and a decision
Budget spent, enquiries received, cost per enquiry, and what became of them at your end. We decide together whether to carry on, adjust or stop.
Honestly
LinkedIn Ads is not for everyone, and we would rather tell you first
The click costs more than anywhere else. What a customer brings in has to justify it.
It is right for you if...
- You sell to companies, and a customer signs for several thousand euros or a recurring contract.
- You can describe your typical customer by job title, sector or company size.
- You accept three months of testing before judging, with a media budget of around 1 000 € a month.
It is not for you if...
- You sell to consumers or low priced products: Google Ads or Meta Ads will pay better.
- Your customers already type your trade into Google: catching that demand costs less.
- You expect enquiries in the first week at a few euros each.
Our commitment, in writing
If, at the review, we think LinkedIn Ads has little chance of paying for you, we say so and we suggest another platform, or nothing at all. We do not promise results: we commit to a way of working, an account in your name, a clear report every month and a reply within 24 hours.
What you can check
No invented client results: what we do and what you see
We do not publish a cost per enquiry or a client result figure for LinkedIn: they depend on the sector, the role targeted, the offer and the sales cycle. A figure taken out of context would teach you nothing.
We test our methods on our own campaigns before we use them on yours: since 4 September 2026, ConvertiLab has been running its own Meta Ads campaign at 36 € a day, and the enquiries land in our own CRM. The same approach applies on LinkedIn: conversions installed before the launch, several ads under test, one figure followed every week, and a simple rule for cutting whatever costs too much.
We will show you the campaign manager and the CRM over video, without any client result figure.
In your account
What you can check for yourself
Campaign Manager in your name
Attached to your LinkedIn page, with your own log-in, history included.
Every enquiry, with its context
Job title, company, size: you judge the quality of the contacts yourself.
The cost per enquiry, every month
The budget paid to LinkedIn divided by the number of enquiries, on one page.
Not sure whether LinkedIn Ads is worth it for your business?
That is the first question we answer, free of charge, from your offer, your typical customer and what an average contract is worth.
Price and commitment
How much does a LinkedIn Ads campaign with our agency cost?
Two separate lines on your quote: the media budget, which goes to LinkedIn, and our management fee, which pays for our work. No commission on the media budget.
- Management fee
- On requestDepending on the audiences, the formats and the creative work involved. A fixed price put in writing after the free review.
- Recommended media budget
- Around 1 000 €/monthAn order of magnitude specific to LinkedIn, where the click costs more. Paid to LinkedIn from your own account: it is not a ConvertiLab price.
- Commitment
- No minimum termPause or stop whenever you want. 3 months recommended to reach a stable cost per enquiry.
VAT not applicable, article 293 B of the French tax code. The quote is written and agreed before anything launches.
FAQ
Your questions about LinkedIn Ads
How much does a click on LinkedIn Ads cost?
Considerably more than on Google Ads or Meta Ads: depending on the audience, a click often costs several euros, sometimes more than ten. That is the price of targeting by job title, sector and company size, which the other platforms do not offer. So LinkedIn only pays when a customer brings you enough to absorb that cost, which is why we run a review before anything launches.
What media budget should I plan for on LinkedIn?
Allow an order of magnitude of 1 000 € a month of media budget, so the platform collects enough data and the tests of the first few weeks mean something. That amount is paid straight to LinkedIn from your own account; it is not a ConvertiLab price. Our management fee comes on top, set in the quote.
Is LinkedIn Ads right for a small business?
Yes, if you sell to companies and your average contract is worth thousands of euros. A practice, a consultant, a training provider or an industrial supplier can find qualified contacts there. To sell to consumers or low priced products, Google Ads or Meta Ads will pay better, and we will say so.
What is a LinkedIn Lead Gen Form?
A form built into the ad, pre-filled with the details from the LinkedIn profile (name, email, company, job title). The person asks to be contacted in two clicks without leaving LinkedIn. The enquiries then arrive in your inbox or your CRM. It is often the format that gives the lowest cost per enquiry on this platform.
How long before the enquiries start?
The first visits arrive as soon as the campaign goes live. We read the first enquiries from the second or third week: on LinkedIn, audiences are smaller and decisions slower than on Google. It then takes one to two months of testing to settle the cost per enquiry. Three months remains the right horizon to judge.
Who looks after my LinkedIn Ads account?
The founder of the agency, who builds and runs Campaign Manager himself, writes the ads, sets the audiences and sends you the report. One person, reachable by phone or by email. We do not farm campaign management out.
Do the advertising account and the data belong to me?
Yes. Campaign Manager is attached to your LinkedIn page, the Insight Tag sits on your website, and the audiences and the history stay in your name. If you stop, we remove our access and you keep everything.
Is there a minimum term?
No. You can pause or stop whenever you want. We recommend three months, the time it takes for the tests to produce a stable cost per enquiry and for your first contacts to move along your sales cycle.
The other platforms
Google Ads or Meta Ads rather than LinkedIn? Our other advertising pages
We start with a single platform, the one where your customers already are, and only add a second once the first is paying.
Google Ads
Catch demand that already exists: your customers type your trade into Google.
Meta Ads
Facebook and Instagram to make an offer known to an area or to a set of interests.
Every platform
Google, Meta, TikTok, Pinterest and LinkedIn Ads: the pillar page to help you choose.
Our other pillars
Our three other pillars for finding your customers
A website that convinces a director, search visibility that lasts and an AI that answers enquiries overnight all make every euro spent on LinkedIn work harder.
- 01
Website creation
A website that brings in enquiries, not just a shop window
Brochure site, e-commerce, landing page, redesign or web app, delivered in two weeks.
Landing page €490, brochure site €890
Website creation in Rueil-Malmaison and Paris - 03
SEO and AI visibility
Be found on Google, and quoted by AI
Organic search, local SEO (Google Business Profile, customer reviews) and visibility in ChatGPT, Perplexity and Google AI Overviews.
From €500 a month
SEO agency in Rueil-Malmaison and Paris: organic, local, AI - 04
CRM and automatic follow-ups
Every enquiry tracked, followed up and turned into a customer
We set up your CRM, whichever one it is (HubSpot, Salesforce, Pipedrive, Zoho, Brevo, Sellsy, Axonaut, monday CRM or the one you already have), with your website forms and your campaigns connected to it, and automatic follow-ups by email.
On request
CRM and automatic follow-ups for small and medium businesses: HubSpot, Salesforce, Pipedrive
Guides for doing it yourself
Prices, quotes and tools
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Read the articleAn honest view within 24 hours
Is LinkedIn Ads profitable for you? Ask for our view
Tell us what you sell and who to: a written answer within 24 hours, with a recommended platform, an order of magnitude for the budget and, if LinkedIn is not the right choice, an alternative. No commitment.
What does a new customer bring your business on average?
No contact details asked for at this step. Your answer tells us whether the cost of a LinkedIn click is justified.
Planning a LinkedIn campaign, or wondering about your budget?
Book 30 minutes, free, and you speak to the founder. You leave with an honest view and an order of magnitude for the budget.