Rueil-Malmaison · Paris · Paris region

Meta Ads agency in Paris: Facebook and Instagram ads that bring in enquiries

Facebook and Instagram reach people who are not looking for you yet, in your area or by what interests them. As a Facebook Ads and Instagram Ads agency, we build your campaigns, prepare the creatives and follow one figure every month: the cost per enquiry.

  • Free account audit
  • Account, pixel and Business Manager in your name
  • No minimum term, 3 months recommended

No ad account yet? Start by estimating your advertising budget with our free tool, or compare the platforms on the online advertising pillar.

clients supported
150+
from 14 reviews
4.5/5
recommended media budget a month
500 €

Your business

Sponsored · Facebook and Instagram

Example

Still waiting on a quote after ten days? Ours is written, itemised and sent within 48 hours. Leave your details and we will call you back today.

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Instant form

Filled in from the profile

Send my enquiry
An example sponsored post for a made-up business: the video, the text, the button and the instant form exactly as we prepare them, not a client result.

Free tool

How many enquiries for your Meta Ads budget? Run the numbers

Pick Meta Ads as the platform, your sector, the monthly budget you have in mind and your average sale. The simulator projects the clicks and enquiries that budget could bring on Facebook and Instagram, and what that means for your business.

  • A projection of clicks and enquiries per month on Facebook and Instagram, for your sector
  • The same simulation on Google Ads, or on both platforms together, so you can compare
  • The full PDF report with your projections over time, sent by email
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Your business

Pick your sector and the advertising platform you have in mind.

Advertising platform *

Who it is for, and for what problem

Facebook and Instagram advertising: which businesses does it pay for?

Google Ads answers demand that already exists. Meta Ads creates it: it shows your business to people who were not looking for it. That works when the offer can be understood in one image, and when an enquiry is worth more than it costs.

  • A shop, a restaurant, a salon

    Your customers live less than fifteen minutes away. Meta Ads shows them your shopfront or your menu before they go looking.

  • A business people discover through images

    Beauty, hairdressing, interiors, photography, craft work: a twenty-second video explains what you do better than a text ad ever will.

  • An online shop

    Catalogue connected to the account, visitors brought back with the products they looked at: we follow the cost per order and the average basket.

  • An opening, an offer, an event

    New premises, a new service, a seasonal promotion: a campaign can tell a whole town about something new in a few days.

Based in Rueil-Malmaison (92), we work as a web agency in Paris and, remotely, anywhere in France.

What we see

If one of these sounds familiar, your Facebook and Instagram budget is leaking

The three problems we meet most often on a Meta Ads account we take over.

  • You boost posts without measuring anything

    The Boost button pushes a post with no objective, no pixel and no form: you get likes, not enquiries.

  • Your creatives wear out and the cost per enquiry climbs

    The same image for three months, shown to the same people: Meta serves it less and less, and every enquiry costs more.

  • The forms come in, but nobody calls back

    The enquiries sit inside the Meta app and are found three days later. Called back within the hour, a contact answers; a week later, they have chosen someone else.

What we put in place

Facebook and Instagram Ads campaigns: enquiries, sales or local awareness, what do you want to get?

A Meta campaign is built from the objective, not from the format. Management fee on request, media budget from 500 € a month, paid to Meta from your own account.

  • 01Usually the first objective

    Quote requests or appointments

    The most common objective for trades and practices: a qualified enquiry, not just a click.

    On requestmanagement fee + media budget from 500 €/month

    • Instant form inside Facebook or Instagram
    • Qualifying questions to filter out the merely curious
    • Every enquiry sent straight to your CRM
  • 02

    Online sales

    The catalogue is connected to the account, products are shown to the right people, and visitors are brought back.

    On requestmanagement fee + media budget from 500 €/month

    • Product catalogue synced with your website
    • Meta pixel and conversions API to count every purchase
    • Abandoned baskets and viewed products followed up
  • 03

    Make a place or an offer known

    An opening, a new menu, a seasonal offer: we reach one precise area, then measure visits and messages.

    On requestmanagement fee + media budget from 500 €/month

    • Targeting by town, neighbourhood or radius around your address
    • Short videos and Reels built from your own photos
    • Directions, call or message button

If your landing page sends visitors away, we tell you before launch: request a free landing page mock-up.

Our method

Your first 90 days on Meta Ads: how do we run your campaigns?

Five markers in time, each with a result you can check inside your own account.

  1. Day 1

    Étape 1 : Consultation and account audit

    Thirty minutes, free: your business, your area, your average sale. Any existing Meta account audited. If advertising is unlikely to pay for itself, we say so.

  2. Week 1

    Étape 2 : Written plan, account and tracking in place

    Within 24 hours: objective, budget, target cost per enquiry, management fee. Then the Business Manager in your name, the pixel, the form connected to the CRM, the first three creatives.

  3. Weeks 2 to 4

    Étape 3 : Launch and testing

    Three creatives and two audiences side by side, on a capped budget. From the second week we read the first enquiries and switch off whatever brings none.

  4. Months 2 and 3

    Étape 4 : Optimisation every week

    New creatives before the old ones wear out, audiences adjusted, remarketing: all from the real figures, until the cost per enquiry settles.

  5. Every month

    Étape 5 : A one-page report and a decision

    Budget spent, enquiries received, cost per enquiry, best creative. We decide together: carry on, spend more, test a format or stop.

What you can check

We test our methods on our own Meta campaign before we use them on yours

Since 4 September 2026, ConvertiLab has been running its own Facebook and Instagram campaign at 36 € a day: three videos being tested, an instant form connected to our CRM, the cost per enquiry read every week. The settings that hold up on our own account are the ones we suggest for yours.

We do not publish client figures: a cost per enquiry depends on the trade, the area and the season. What we can do is work out an order of magnitude with you before the first euro is spent.

Running in France. The enquiries it brings in are visible in our own CRM.

Our Meta campaign, in plain terms

What you can check on the call

  • Launch date

    4 September 2026, campaign still running.

  • Daily budget

    36 € a day, paid to Meta, three videos being tested.

  • Enquiries in our CRM

    Every form lands in Pipedrive and sets off our follow-ups.

We show you the Ads Manager and the CRM over video, without any client result figures.

What does one enquiry on Facebook and Instagram cost you today?

If you cannot answer that, it is the first figure we work out together, free of charge.

Straight talk

Meta Ads is not for everyone, and we would rather say so first

It is for you if...

  • Your business can be understood in a photo or a twenty-second video.
  • An enquiry earns you clearly more than it costs, and you call back the same day.
  • You can hold a media budget of 500 € a month for three months.

It is not for you if...

  • Your customers look for you in an emergency (call-outs, locksmiths): Google Ads suits you better.
  • You cannot show your work, or you do not want to appear in any image.
  • Nobody can call the enquiries back within 24 hours.

Our commitment, in writing

A written quote before anything goes live, an account in your name, a one-page report every month. If the campaign has not found its cost per enquiry after three months, we will suggest stopping or changing platform.

The advertising pillar

Meta Ads is not the only option: compare it with the other platforms

We start with one platform, the one where your customers already are. If that is not Facebook and Instagram, here are the others.

Our commitments

No risk in trying us: what we commit to, written into the quote

  • Free account audit

    Before any quote, we look at your existing Meta account and tell you where it leaks.

  • You stay the owner

    Business Manager, pixel, audiences, creatives, history: all created in your name.

  • No minimum term

    Pause or stop whenever you like, three months recommended to judge.

  • One person you can reach

    The founder, by phone or by email, with an answer within 24 hours.

  • A one-page monthly report

    Budget, enquiries, cost per enquiry, best creative: nothing more, nothing hidden.

  • An honest view before you spend

    If Facebook and Instagram are unlikely to pay for you, we say so.

Price and commitment

How much does a Meta Ads campaign with our Facebook Ads agency in Paris cost?

Two lines on your quote: the media budget, which goes to Meta, and our management fee. No commission on the media budget.

Management fee
On requestBased on the objective, the number of campaigns and the creative work. A fixed price in writing after the free consultation.
Recommended media budget
From 500 €/monthPaid straight to Meta from your own ad account.
Commitment
No minimum termPause or stop whenever you like, 3 months recommended for a stable cost per enquiry.
Get a quote for your Meta campaigns

VAT not applicable, article 293 B of the French tax code. The quote is written and agreed before anything goes live.

FAQ

Your questions about Facebook and Instagram advertising

Facebook Ads or Instagram Ads: do you have to choose?

No. Both are run from the same account, Meta Ads Manager, with the same creatives and the same budget. We start on both, then the budget moves towards whichever brings enquiries at the better cost. Depending on the trade, that is often Facebook for local services and Instagram for businesses that sell through images.

What budget should I plan for a Meta Ads campaign?

A media budget of at least 500 € a month, paid straight to Meta from your own account. Below that, the algorithm does not have enough data to learn and the results stay random. Our management fee comes on top, quoted according to the creative work and the number of campaigns. Our own campaign runs on 36 € a day, a little over 1,000 € a month.

How long before the first enquiries arrive?

The first impressions arrive as soon as the ads are approved, usually the same day. From the second week we read the first enquiries and switch off whatever brings none. It then takes four to eight weeks of testing for the cost per enquiry to settle: that is why we suggest three months before judging a campaign.

Who makes the images and the videos?

We do. From your photos, your past work or simple footage shot on a phone, we prepare the images, the carousels and the short videos, with the text and the subtitles. You sign them off before anything goes live. If you already work with a photographer or a videographer, we adapt their files to the Meta formats.

Instant form or a page on my website: which one?

The instant form opens inside Facebook or Instagram, fills itself in from the profile and brings more enquiries, sometimes less qualified: we add questions to sort them. A page on your website brings fewer enquiries, but more committed ones, and it feeds remarketing. We often start with the instant form, connected to your CRM, then test the page if your website converts well.

Meta Ads or Google Ads for my business?

If your customers already type your trade into Google, with some urgency (emergency call-outs, locksmiths, solicitors, dentists), start with Google Ads: the demand already exists. If your offer is discovered through images, or speaks to one neighbourhood (restaurants, beauty, interiors, an opening), Meta Ads is often the stronger choice. We start with one platform and only move to the second once the first is paying.

Do the account, the pixel and the audiences belong to me?

Yes. The Business Manager, the ad account, the pixel, the audiences and the history are created in your name, with your login. We work as a partner, with an access you can withdraw at any time. If you stop, you keep everything.

Is there a minimum term, and how does leaving work?

No minimum term: you can pause or stop whenever you like, we simply suggest three months to judge. If you stop, we pause the campaigns or leave them running, as you prefer, then remove our partner access. The account, the pixel, the creatives and the history stay yours.

Free account audit

Request your free Meta account audit

Already have an account: we audit it. Starting from scratch: we work out a budget and a cost per enquiry together. A written reply within 24 hours, with no commitment.

What do you want to get from Facebook and Instagram?

No contact details asked for at this step.

Planning a Facebook or Instagram campaign, or wondering about your budget?

Book 30 minutes, free, and you speak to the founder. You leave with an honest view and an order of magnitude.

06 16 47 72 45