AI visibility: be quoted by ChatGPT, Perplexity and Google AI Overviews

GEO (Generative Engine Optimization), also called AI search optimisation or ChatGPT SEO, means making a website readable and quotable by the assistants that write answers: ChatGPT, Perplexity, Claude and Google AI Overviews. These tools rely on web pages to answer, and they name their sources. The work aims to make your site one of those sources on the questions your customers ask.

No, and nobody can. Each assistant picks its sources by its own rules, those rules change often, and two people asking the same question can get different answers. We commit to the work done, to your site being readable by these tools and to an honest record of what we observe, never to a position.

Nothing on top of organic search: it is included in our SEO retainer, from 500 € a month, six months minimum, and in the full SEO audit. A one-off project (structured data, llms.txt, question-and-answer pages) is priced on request after a 30 minute conversation.

The foundation is the same: a fast site, properly indexed, with pages that answer your customers' questions. AI adds its own demands: short, direct answers it can lift, precise facts (prices, lead times, area covered), clean structured data, business details that match everywhere, and AI crawlers allowed in. A page that ranks well on Google is not necessarily quotable by an AI, which is why each page needs specific work.

If you want to be quoted, yes. GPTBot (OpenAI), ClaudeBot (Anthropic) and PerplexityBot read your site to feed their answers. Many sites block them without knowing, through a default setting or a plugin. Google AI Overviews rely on the ordinary Google index, so being well indexed there remains the first condition. Our free tool checks this access in 60 seconds.

It is a text file placed at the root of the site that sums up your business, your services, your prices and your important pages in a format a language model can read easily. It is a recent convention and free to put in place; no assistant guarantees it uses it, but it costs nothing and it makes plain what you do. We have one on our own site.

Every month we put a fixed list of questions your customers might ask to the assistants and we note whether your site is quoted, which pages, and with what information. We also track visits from AI crawlers in the server logs and your impressions in Search Console. This record describes what we observe: it does not predict the answer a given prospect will get.

We cannot give a lead time. Assistants that search the web live (Perplexity, ChatGPT with search, AI Overviews) can pick up a page as soon as it is indexed and judged relevant; models trained on a snapshot of the web take months. The work follows the rhythm of the SEO retainer: first measurable effects on Google in three to six months, with a record of citations every month.