100 % free, no strings attached

Free Online SEO Audit

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Which site would you like to audit?

Enter your website address to get a full SEO audit, free of charge.

Free and confidential. Nothing is changed on your site.

What your audit covers

A complete professional report, readable by beginners and experts alike.

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60+ Checks

Technical SEO, on-page, schema, mobile, content, performance, security.

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AI Analysis (GEO)

Visibility on ChatGPT, Perplexity, Gemini, Claude and Google AI.

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Detailed Score

8 categories scored out of 100 with an overall grade from A+ to F.

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Action Plan

Prioritised actions: critical, important and recommended.

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PDF Report

The full report sent to your inbox as an attachment.

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60 Seconds

Instant results. No waiting around.

What the report looks like

A real example: a heating engineer's website analysed on 18 September 2026 (name withheld).

Overall score

62/100

Grade C

5 problems found

  • Technical SEO85
  • On-page SEO65
  • Structured data5
  • Mobile compatibility80
  • Content quality40
  • AI visibility (GEO)30
  • Performance90
  • Security100

Problems to fix first

  • No H1 tag found on the home page
  • No JSON-LD schema: Google cannot tell this is a local business
  • Canonical tag missing
  • Thin content: fewer than 300 words on the home page
  • 4 AI crawlers not configured in robots.txt

For every problem, the PDF report adds an explanation and the fix to apply.

How does it work?

1

Enter your address

Tell us where your website lives.

2

We check everything

Our AI runs 60+ checks in 60 seconds.

3

Get the PDF

The full report lands in your inbox.

What is an SEO audit?

An SEO audit is a full health check of your website that measures how easily it can be found on Google. In practice it answers three questions: can Google read your site properly? Does your content match what your customers are searching for? And does your site look trustworthy enough (speed, security, mobile) to rank well?

93% of online experiences start with a search engine, and 75% of people never go past the first page of results. If your site has technical or content problems you cannot see with the naked eye, you lose customers every day to better optimised competitors. An SEO analysis shows you exactly what those problems are, and where to start fixing them.

Our online SEO audit tool automates that health check: where a manual audit takes several hours, you get a professional report in 60 seconds, built on the same criteria Google uses.

What does our online SEO audit tool check?

The analysis covers 8 categories and more than 60 checks, and every category gets its own score out of 100 in your report.

Technical SEO

Indexability, robots.txt, sitemap, canonical tags, redirects, crawl errors: everything that lets Google read your site properly.

On-page SEO

Title and meta description tags, H1-H6 heading structure, keyword use, internal linking, image alt attributes.

Structured data

Whether your schemas are present and valid (LocalBusiness, FAQ, reviews, breadcrumbs), which is what earns rich results on Google.

Mobile compatibility

Responsive layout, tap target size, text legibility: Google indexes the mobile version of your site first.

Content quality

How much original text you have, semantic structure, how fresh the content is, the E-E-A-T signals Google rewards.

GEO: AI visibility

How well your site can be understood and cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. The search of tomorrow.

Performance

Load time, Core Web Vitals (LCP, CLS, INP), image weight: a slow site loses positions and visitors.

Security

HTTPS certificate, security headers, no mixed content: the basics for earning trust from Google and from your visitors.

How do you read your SEO score?

Your report gives you an overall score out of 100, translated into a grade from A+ to F. A score of 90+ (A) means your site is technically sound, and the room to grow then lies in content and authority. Between 70 and 89 (B-C), targeted work can unlock positions quickly. Below 70 (D-F), structural problems are actively holding your visibility back, and that is often where the biggest gains are hiding.

Every problem we find is ranked by priority: critical (directly costs you rankings), important (caps your potential) or recommended (a finishing touch). Work through them in that order: fixing 3 critical problems does more than 20 minor recommendations.

Automated SEO audit or an agency audit: which one?

Our free SEO audit finds the problems that can be measured: technical, tags, speed, mobile, structured data. It is the ideal starting point for knowing where you stand, and on many sites, fixing those points is enough to gain positions.

A professional SEO audit goes further: competitor analysis, keyword strategy, a content plan and carrying out the fixes. If your report comes back with a low score, or if you are going after competitive searches, our team can take it from there. You can also look at our ongoing search engine optimisation work. And for the full picture, add our free speed test and design score.

Common questions about the free SEO audit

Everything worth knowing before you run your SEO analysis

Is the SEO audit really free?+
Yes, the SEO audit is 100 % free with no strings attached. You enter your website address and your email, and you receive the full report as a PDF. No card details are asked for, and there is no hidden subscription. We give the tool away because some people then ask us to fix the problems it finds, but nothing obliges you to.
What exactly is an SEO audit?+
An SEO audit is a full health check of your website that measures how well it can rank on Google. It looks at the technical side (speed, mobile, security, indexing), the content (tags, keywords, structure) and the visibility signals (structured data, local search). The result is a prioritised list of the problems holding your rankings back, with concrete actions to fix them.
How long does the SEO analysis of my site take?+
About 60 seconds. The tool analyses your page in real time: it crawls the code, runs the 60+ checks, works out a score for each category and builds the PDF report. The report lands in your inbox straight after the analysis.
What is in the free SEO report?+
The report contains an overall score out of 100 with a grade from A+ to F, 8 category scores (technical, on-page, structured data, mobile, content, GEO, performance, security), a detailed list of the problems found and ranked by priority (critical, important, recommended), and a concrete action plan to improve your rankings.
What is the difference between an SEO analysis and an SEO audit?+
In practice the two terms mean the same thing: an examination of the factors that shape your position on Google. People sometimes say SEO analysis for a quick look and SEO audit for a deeper review. Our tool does both: an instant online analysis, delivered as a complete audit in PDF.
What is GEO analysis (AI visibility)?+
GEO (Generative Engine Optimisation) measures how likely your site is to be cited by AI tools such as ChatGPT, Perplexity, Gemini or Google AI Overviews. More and more customers look for suppliers through these tools, so our audit checks whether your site is readable and understandable to them, a criterion most classic SEO audit tools still ignore.
How often should you run an SEO audit?+
We suggest an audit every 3 to 6 months, and always after a redesign, a change of hosting or a drop in traffic. Google keeps changing what it rewards: a site that scored well a year ago may have picked up problems since (broken links, slow pages, dated content).
What should I do once I have my SEO audit report?+
Start with the critical problems, because they are the ones costing you the most. Many fixes are within your reach (title tags, image alt text, content). For the technical ones (speed, structured data, indexing) you can handle them yourself if you are comfortable doing so, or hand them to us: we offer an in-depth professional SEO audit that includes carrying out the fixes.
Does the tool work on every site?+
Yes, it analyses any publicly accessible site: WordPress, Shopify, Wix, Squarespace, a bespoke build, an online shop or a brochure site. Whatever technology sits behind it, the SEO criteria we measure are the same ones Google uses.
Do you keep or sell my data?+
No. Your email is used only to send you the PDF report and, unless you object, a few extra SEO tips that you can unsubscribe from in one click. Your data is never sold on to third parties, in line with the GDPR.
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