Local SEOVSNational SEO

Local SEO vs National SEO

Local SEO

Optimising to appear in location-based searches and on Google Maps within your area.

Pros

  • Weaker competition
  • Faster results
  • Nearby customers with strong intent
  • A highly visible Google Business Profile

Cons

  • A limited catchment area
  • Lower search volume
  • Dependent on your Google reviews
  • Less relevant for e-commerce
National SEO

A strategy to rank for keywords nationwide, with no geographic limit.

Pros

  • Very high potential traffic volume
  • Visibility across the country
  • Suited to e-commerce and online services
  • Positions you as an authority in your sector

Cons

  • Very strong competition
  • Results take a long time (six to twelve months)
  • A larger budget is needed
  • An intensive content strategy is required

Our verdict

For a local business (a shop, a tradesperson, a service provider), local SEO comes first and pays off faster. National SEO is ideal for online businesses. ConvertiLab adapts the strategy to your market.

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Frequently asked questions

Can I do both local and national SEO?

Yes, and it is often the best approach. Start by dominating your local area, then expand nationally step by step.

Does local SEO work for home-visit services?

It is one of the best use cases there is. Searches such as 'plumber near me' or 'hairdresser Rueil-Malmaison' convert extremely well.

What does local SEO cost compared with national SEO?

Local SEO: from 200€ per month. National SEO: from 500€ per month. Local delivers a faster return for businesses serving a nearby area.

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Our resources for getting better at SEO:

Guide: improve your SEOSEO or Google Ads?Beginner's SEO guideRank first on GoogleLocal SEO: the guideProfessional SEO audit