Facebook Ads (Meta Ads)VSGoogle Ads

Facebook Ads vs Google Ads

Facebook Ads (Meta Ads)

Advertising on Facebook and Instagram to reach your audience based on their interests and behaviour.

Pros

  • Very precise interest-based targeting
  • Engaging visual formats (video, carousel)
  • Often a lower cost per click
  • Ideal for creating demand

Cons

  • A less intent-driven audience
  • Ad fatigue sets in quickly
  • You need fresh creative regularly
  • Performance varies with iOS updates
Google Ads

Advertising in Google search results to capture people actively looking for your services.

Pros

  • An audience with strong buying intent
  • Generally a higher conversion rate
  • No creative assets needed (Search)
  • Returns you can measure precisely

Cons

  • Higher cost per click
  • Limited search volume
  • Fierce competition on some keywords
  • Less effective for little-known products

Our verdict

Google Ads captures existing demand (people are already searching). Facebook Ads creates demand (people discover you). The best approach is to combine the two. ConvertiLab manages your campaigns on both platforms.

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Frequently asked questions

Which platform should I start with?

If your customers actively search for your service on Google, start with Google Ads. If you sell a visual or innovative product, start with Facebook and Instagram Ads.

What is the minimum budget for each platform?

Google Ads: at least 500€ per month. Facebook Ads: at least 300€ per month. These budgets gather enough data to optimise the campaigns.

Can I run both on the same budget?

We recommend focusing on one platform first, then expanding. With a budget of 1 500€ per month you can start testing both in parallel.

Need advice on your own project?

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