Business WebsiteVSLanding Page

Business Website vs Landing Page

Business Website

A multi-page site that presents your company, your services and your expertise in full.

Pros

  • A complete presentation of what you do
  • Better for SEO (several indexed pages)
  • Credibility and professionalism
  • Suits several audiences at once

Cons

  • Lower conversion rate
  • Navigation splits the visitor's attention
  • Higher cost and longer build time
  • Less effective for ad campaigns
Landing Page

A single page focused on one goal: turning the visitor into a lead or a customer.

Pros

  • High conversion rate (5% to 15%)
  • A clear, direct message
  • Ideal for advertising campaigns
  • Quick and affordable to build

Cons

  • Limited SEO (a single page)
  • It does not present your whole offer
  • Less credible without a full website
  • A limited shelf life

Our verdict

The two work together. The business website is your permanent shop window on the web (SEO, credibility). The landing page is your conversion tool for campaigns. ConvertiLab builds both from 490€.

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Frequently asked questions

Do I need both?

If you run advertising, yes. The business website is the foundation for SEO and credibility, while the landing page maximises conversions from your paid campaigns.

Can I use my business website for Google Ads?

You can, but it works less well. A business website has too many distractions (menus, multiple links). A dedicated landing page converts two to five times better.

How long does it take to build?

Landing page: five to ten days. Business website: seven to fourteen days. Both can be built in parallel.

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