Website RedesignVSNew Website

Website Redesign vs a New Website

Website Redesign

Modernising your existing site while keeping your content, your SEO and your history.

Pros

  • You keep your existing search rankings
  • Generally a lower cost
  • A smooth transition for your customers
  • Your existing content is reused

Cons

  • Constraints inherited from the current site
  • Technical compromises in places
  • Data migration can be complex
  • A risk of losing rankings temporarily
New Website

Starting from scratch with a completely new site and no inherited technical constraints.

Pros

  • Complete design freedom
  • The latest technologies
  • The right architecture from the start
  • No technical debt

Cons

  • You may lose your existing rankings
  • Higher cost
  • All the content has to be rewritten
  • Longer development time

Our verdict

If your site ranks well, go for a redesign (from 400€). If your site is outdated and invisible in search, a new site (from 490€) is the smarter move. ConvertiLab advises you after a free audit.

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Frequently asked questions

How do I know whether to redesign or rebuild?

Ask us for a free audit. If your site brings in organic traffic, a redesign is the better option. If it is invisible on Google, a new site works better.

Does a redesign cost less than a new website?

Generally yes: a redesign from 400€ against a new site from 490€. The difference comes from reusing your existing content, which reduces the work involved.

How long will my site be offline?

Not at all. We build the new site in parallel and switch over in one go. Your old site stays live until the new one goes into production.

Need advice on your own project?

Our team looks at your situation and recommends the right solution. Free quote within 24 hours.