Website design for Optician
Bring more customers into your optical store with a modern site presenting your collections, your services and online appointment booking.
70%
of glasses wearers look for an optician on Google
3x
more appointments with an online booking system
65%
of customers browse the collections online before visiting
The web for opticians: what really matters
Someone choosing an optician is balancing eye health, the choice of frames and their budget. They compare the shops, look at the brands, the reviews and what is covered, then come in to try frames on. Advice, choice and trust guide a purchase that is both technical and about how you look.
An optician website has to inform and bring people into the store: services (eye tests, glasses, contact lenses), the brands you stock, appointment booking, information on what is covered and a carefully styled look. Reviews and a presentation of the team provide reassurance. Local SEO brings in nearby customers looking for an optician they can trust with a good choice of frames.
The challenges opticians face online
Do any of these sound familiar? You are not alone. Most businesses in your sector run into exactly the same obstacles.
A common problem that costs you customers every single day.
A common problem that costs you customers every single day.
A common problem that costs you customers every single day.
A common problem that costs you customers every single day.
70% of glasses wearers look for an optician on google. Not being visible online means losing customers every day.
Our solution for opticians
A professional website, built around the needs of your sector and designed to turn your visitors into customers.
Thought through and optimised to get you the most online.
Thought through and optimised to get you the most online.
Thought through and optimised to get you the most online.
Thought through and optimised to get you the most online.
What is included in your optician website
Everything is included in our offer. No surprises, no hidden costs. You get a turnkey website, ready to bring in customers.
Included in every project
All in for 890€
Analyse your sector for free
A full industry report: competition, opportunities, trends
How we build your optician website
A simple four-step process, adapted to the specific needs of your sector. From the first conversation to launch day, we handle everything.
Getting to know your store
We look at your collections, your services and your customers to design a site that drives footfall into the store.
Catalogue and design
We build an elegant frame catalogue with filters, HD photos and a page for each optical service.
Online booking and SEO
We add appointment booking and the health cover section, and optimise local SEO.
Launch and training
Going live, training on managing the catalogue and performance monitoring for 30 days.
Average turnaround: 7 to 14 days from receiving your content to going live.
What the numbers say
The figures for the optician sector confirm how much a professional online presence matters.
70%
of glasses wearers look for an optician on Google
3x
more appointments with an online booking system
65%
of customers browse the collections online before visiting
Common questions about optician websites
Got a question? Here are the answers to the ones we hear most.
How much does a website for an optician cost?+
Can we present our frame collections?+
Can customers book an eye test online?+
Can we explain health cover reimbursements?+
Something else on your mind? Get in touch, we reply within 24 hours.
Real results, for real clients
Three delivered projects, with their numbers. The full story of each one is in our case studies.
Premium E-commerce
Segermès
A luxury e-commerce site with brand storytelling, a product catalogue and a premium buying journey.
Read the case study
Food & Drink
Monsieur Arancini
A brochure website with premium UI/UX design, mobile optimisation and a clear structure for the product range.
Read the case study
Non-profit
ADSB Wissembourg
A website with an engaging design, a clear structure for the collection sessions and calls to action for giving blood.
Read the case studyReady to build your optician website?
Join the business owners who bring in customers through their website. Free tailored quote within 24 hours.
890€· Live in 7 to 14 days · Payment spread out, no subscription
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Brochure website
Professional website for €890, free mock-up within 48 hours, delivered in 2 weeks
Find out moreGoogle Ads
Search and Shopping managed on cost per enquiry, account in your name
Find out moreLocal SEO
Google listing, customer reviews, local citations, city pages
Find out moreCRM and automatic follow-ups
HubSpot, Salesforce, Pipedrive or your own, quotes followed up by email
Find out more