A website for a hairdresser costs between 400€ and 2 000€ depending on the features. A brochure site with a gallery, prices and a contact form starts at 400€. Adding an online booking system (choice of stylist, time slot, service) pushes the budget to 1490€-2 000€ depending on the complexity. In both cases, a single new client a week pays the investment back in under a month.
Sector figures: 70% of beauty service bookings are now made outside opening hours, at night, on Sundays, during the lunch break. A salon with no online booking misses every one of those opportunities. And 80% of clients choose their hairdresser from a Google Maps search before they call. Even a simple contact form on a brochure site lets you catch those enquiries, which otherwise go to the competitor who is visible online.
What is the price of a hair salon website in 2026?
Three levels of service, depending on what the salon needs:
Hairdresser brochure site, 400€ to 600€
The option for salons that want a professional presence and want to attract clients through local Google searches. Includes: home page, service menu and prices, gallery of cuts and colours, opening hours, address with Google Maps, contact form. Delivered in 2 weeks.
Site with simple online booking, 700€ to 1 200€
For salons that want to stop taking appointments by phone. Includes a booking module: the client picks a time slot, a stylist (if the salon has several) and a service. The salon diary is synchronised and the client gets an email confirmation and an SMS reminder.
Site with an advanced system, 1 490€ to 2 000€
For salons with several stylists, complex services (colours, treatments, extensions), stock management or an online product shop. This level often includes a client area with booking history.
At ConvertiLab, a hairdresser brochure site costs 890 €, with the option of paying in 3 instalments at no extra cost or spreading it at 39 € a month over 24 months.
What does a hairdresser's website include at that price?
A hairdresser brochure site at 890 € with ConvertiLab includes:
What is not included in the 890 € package: an online booking system with a synchronised diary, selling products online, multi stylist management with a rota.
Fresha vs a bespoke website: what is the difference for a hairdresser?
Fresha is the free booking platform most used by hairdressers. It gives you an online diary with no upfront investment.
What Fresha does not tell you:
A bespoke website plus Fresha or Planity integration gives you the best of both: you own your site and your SEO, and you use a professional booking tool to run the diary. That is the setup ConvertiLab recommends for hair salons.
Quick comparison:
| Solution | Ownership | SEO | Commission | Annual cost |
|---|---|---|---|---|
| Fresha alone | No | Poor (fresha.com) | On new clients | 0€ |
| Brochure site + Fresha | Yes | Excellent | On new clients via Fresha | 890 € + 120€ hosting |
| Brochure site alone | Yes | Excellent | None | 890 € + 120€ hosting |
Can a hairdresser's website pay for itself quickly?
The maths is simple. In France, "hairdresser [town]" gets between 200 and 3 000 searches a month depending on the town. If your site attracts 100 visitors a month and 5% of them book (a realistic target with a good site), that is 5 new clients a month.
A hairdressing client spends 45€ to 80€ per visit on average and comes back 4 to 8 times a year. Annual client value: 180€ to 640€.
5 new clients × 300€ of average annual value = 1 490€ of extra revenue a month. A site at 890 € pays for itself in under a week once it is ranking.
A real example: a hair salon in the Paris suburbs working with ConvertiLab doubled its online bookings within 90 days of its site going live, thanks to local SEO on "hairdresser [town]" and an integrated booking module.
Another calculation: hairdressers who work with Fresha pay 2€ to 5€ in commission on average for each new client brought in by the marketplace. If you get 20 new clients a month through Fresha, that is 40€ to 100€ a month, so 480€ to 1 200€ a year in commission. A site with local SEO frees you from those commissions entirely once it has paid for itself.
Do you need Instagram before you need a website?
Plenty of hairdressers have an Instagram account but no website. That is a strategic mistake:
Instagram: you show your work and reach your followers and their friends, but only the people who already follow you or who see your posts shared.
Website plus local SEO: you capture the people who are ACTIVELY looking for a hairdresser in your town on Google. Those are clients ready to book, right now.
The ideal combination: Instagram for before and after shots and for loyalty, the website for winning new clients through Google. The two do different jobs.
Recommended order of priority: website plus local SEO first (acquisition), Instagram second (loyalty plus social proof). Hairdressers who do it the other way round spend hours on Instagram content that only attracts people looking for inspiration, not local clients actively trying to book.
The most common mistakes on hairdressers' websites
1. No prices shown: many hairdressers hesitate to publish their prices. That is a mistake, the people searching for a hairdresser on Google want to know whether it fits their budget before they call. No prices means they move on to the next salon.
2. A gallery with no before and after: photos of finished cuts are fine, before and after photos are 3× more convincing. They prove the transformation, not just the result.
3. A phone number that is not clickable: on mobile, the phone number must be a clickable tel: link. Otherwise the client has to write the number down and then dial it, and a large majority give up.
4. Missing or incorrect opening hours: Google reads the hours on your site to display them in the local pack. If your Google hours and your site do not match, Google penalises your listing.
How do you choose the right web agency for your hair salon?
5 things to check before you sign:
See our websites for hair salons
Get your free quote within 24h
Frequently asked questions
How much does a website cost for a hairdresser?
A website for a hairdresser costs between 400€ and 2 000€. A brochure site with prices, a hairstyle gallery and a simple booking form starts at 400€. A site with an integrated online booking system (choice of stylist, time slot, service) sits between 1490€ and 2 000€.
Does a hairdresser need an online booking system?
An online booking system is strongly recommended for a hairdresser. 70% of beauty service bookings are now made online or on a phone. A booking module also cuts no shows thanks to automatic SMS reminders, and frees up the time you spend answering calls.
What is the best platform to build a hair salon website?
For a hair salon, the best options are: a web agency (professional result, SEO optimised, you own the site), Wix with the Wix Bookings app (simple but limited performance), or Fresha (free but you do not own it and Fresha takes a commission). For a salon that wants to stand out locally on Google, a web agency is the most profitable option in the long run.
How long does it take to build a hairdresser's website?
A brochure site for a hairdresser is built in 2 weeks at ConvertiLab. That includes a bespoke design in the salon's colours, the service menu and prices, the hairstyle gallery, local SEO optimisation and going live.
