In 2026 a professional website for a small business costs between 490€ and 3 000€ for a brochure site, between 1 490€ and 8 000€ for an e-commerce site and between 5 000€ and 50 000€ for a bespoke application or website. Those ranges vary with the type of supplier, the technologies used and the features requested.
At ConvertiLab, our brochure websites for tradespeople and shop owners start at 990€, delivered in two weeks with basic SEO built in. Here is the complete, transparent breakdown so you understand what you are actually paying for.
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What makes the price of a website vary?
The price of a website varies with four main factors: how complex the project is (number of pages, features), the type of supplier (DIY, freelancer or agency), the technologies used (WordPress, Next.js, Shopify) and specific features such as online booking or Stripe payments. Complexity is the biggest factor of all.
By type of supplier:
| Type | Price range | Advantages | Drawbacks |
|---|---|---|---|
| DIY (Wix, Squarespace) | 15-30€/month | Cheap | Your time, limited SEO, generic design |
| Junior freelancer | 500-2 000€ | Affordable | Quality risk, few guarantees |
| Senior freelancer | 2 000-8 000€ | Quality, responsiveness | Less structured than an agency |
| Agency (our level) | 990-5 000€ | Expertise, guarantees, SEO included | Higher budget than DIY |
| Large agency | 5 000-30 000€+ | Full-service expertise | High price, long timescales |
By added feature:
| Feature | Estimated extra cost |
|---|---|
| SEO blog | +200 to +600€ |
| Multi-step form | +300 to +600€ |
| Online booking | +500 to +2 000€ |
| Online payment (Stripe) | +500 to +1 490€ |
| Member or client area | +1 000 to +3 000€ |
| E-commerce product catalogue | +1 500 to +5 000€ |
What does a professional brochure website cost in 2026?
A professional brochure website costs between 490€ and 3 000€ in 2026 depending on the supplier and the level of finish. It is the most common type of site for tradespeople, shop owners, professional practices and consultants. It usually includes 5 to 10 pages, a contact form, basic SEO and a mobile layout.
| Option | One-off price | Monthly recurring |
|---|---|---|
| Wix / Jimdo (DIY) | 0€ | 15-25€/month |
| WordPress + premium theme | 500-1 490€ | Hosting 10-20€/month |
| Next.js agency (e.g. ConvertiLab) | 990-2 000€ | Hosting 20€/month |
| Premium agency | 3 000-8 000€ | Maintenance 100-300€/month |
At ConvertiLab the standard brochure website is 990€ all in (design, development, on-page SEO, contact form, delivery in two weeks). Our trade and retail clients typically pay it back in six to eight weeks with their first customer won through Google.
How much does an e-commerce site cost to start selling online?
An e-commerce site to start selling online costs between 1490€ and 5 000€ depending on the platform you choose and the size of your catalogue. Shopify is the cheapest to set up but the most expensive to run over the long term. A bespoke e-commerce site costs more to build but carries no commission on sales.
| Option | Build | Monthly | Sales commission |
|---|---|---|---|
| Shopify (DIY) | 0€ (template) | 39-105€/month | 0-2% depending on plan |
| WooCommerce (WordPress) | 1 000-3 000€ | 20-50€/month | 0% |
| Agency (Next.js + Stripe) | 1 800-5 000€ | Hosting 20€/month | 0% |
| Premium agency | 5 000-30 000€ | Maintenance | 0% |
For a new e-commerce business with fewer than 50 products, Shopify is still the fastest way to launch. Beyond 200 orders a month, a bespoke site with no commission becomes the better deal.
What annual running costs should you plan for a website?
The annual running costs to plan for a website are the domain name (10 to 20€ a year), hosting (60 to 250€ a year depending on the option), and maintenance if you are not technical. The SSL certificate is free thanks to Let's Encrypt and included with most modern hosts.
| Item | Annual cost |
|---|---|
| Domain name (.fr or .com) | 10-20€/year |
| Shared hosting (OVH, Infomaniak) | 60-150€/year |
| Vercel / Netlify Pro hosting | 240€/year |
| SSL certificate | 0€ (free) |
| WordPress maintenance (optional) | 200-600€/year |
| Content updates (optional) | 50-200€/year |
Total annual cost of a well-hosted brochure website: 150 to 350€ a year on top of the initial build.
Is it better to build your own website or hire someone?
It is better to hire someone if your website is a customer acquisition channel, because the time spent learning Wix or WordPress (20 to 60 hours for an average result) often costs more than the website itself once you price your own hours. DIY only makes sense if your website is a secondary shop window with no SEO stakes.
Do it yourself if:
Hire a professional if:
What are the five traps to avoid when having a website built?
The five traps to avoid when having a website built are: choosing on price alone, neglecting the content, forgetting maintenance, ignoring SEO from the start and signing without a precise brief. These mistakes usually cost far more to put right later than they ever saved at the outset.
1. Choosing on price alone: a 200€ website that brings in no customers costs you more than a 1 490€ website that brings in three a month.
2. Neglecting the content: most suppliers deliver an "empty" website. Allow time to write your own copy, or a copywriting budget (300 to 600€).
3. Forgetting maintenance: a WordPress site without updates accumulates security holes. Plan for either monthly maintenance or a site with no CMS (like the ones we build in Next.js).
4. Ignoring SEO during the build: fixing technical SEO afterwards costs two to three times more than building it in from the start.
5. Signing without a written brief: every web project should be covered by a signed document setting out the scope, the timescales, a firm price and who owns the code.
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Frequently asked questions about website prices
Is a 490€ website really professional?
Yes, a website at 500 to 1 000€ can be perfectly professional if the supplier uses the right technologies and knows SEO. The price reflects the supplier's business model, not necessarily the quality. At ConvertiLab, our websites from 990€ are built in Next.js with the same performance as a 5 000€ site, the difference being the number of hours spent on customisation.
Can you build a good website for free?
You can build a website for free with Wix, WordPress.com or Google Sites, but these free options come with serious limits: the provider's own adverts on your site, restricted SEO, no custom domain name and an unprofessional design. For professional use, a minimum budget of 150 to 300€ a year is needed.
How long does a website last before it has to be rebuilt?
The average website lasts three to five years before a rebuild becomes necessary. Sites built well on modern technologies (Next.js, React) can last five to seven years with regular content updates. WordPress sites with a lot of plugins age faster and often need a rebuild after three years.
