Audit, benchmark, editorial line, content calendar and KPIs. A complete roadmap to get the most out of your social channels.
Posting on social media without a strategy is like sending letters with no address: plenty of effort, very little in return. 80% of businesses on social media post without a consistent editorial line, without measurable goals, and without understanding why some content works and some does not.
A professional social media strategy sets out who you are posting for (your customer persona), what to post (a mix of educational, inspiring, commercial and community content), where to post (LinkedIn, Instagram, Facebook, TikTok, depending on your audience), and how to measure whether your presence is really bringing in leads and revenue.
A structured strategy saves time when you post and makes every piece of content more useful. The key is less but better: one consistent message, and calls to action that lead towards conversion.
A strategy you can act on, with concrete deliverables
A review of your current presence, performance, audience and positioning against competitors.
Clear, measurable KPIs tied to your business goals (awareness, leads, sales).
Who your audiences are, how they behave and which platforms are worth your time.
Tone of voice, themes, content formats and posting frequency for each platform.
A three-month posting plan with your busy periods, seasonal hooks and campaigns.
Performance tracking set up, with dashboards and automatic alerts.
From audit to launch in four weeks
A thorough conversation to understand your brand, your goals and your market.
1 weekA review of your channels, your competitors and what works in your sector.
1 weekThe full strategy written up: personas, editorial line, calendar, KPIs.
1 to 2 weeksWe present the strategy, adjust it with you and support the first weeks.
1 weekGet a free first review of your channels and an initial strategic recommendation
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