Visual identity
A logo and brand guidelines for a consistent, memorable brand image.
Why your visual identity is your first sales argument
It takes less than 7 seconds for a prospect to form a first impression of your business. That impression is 93% built on visual signals: your logo, your colours, your typography. If those elements do not convey professionalism, trust and consistency straight away, the prospect is lost before reading a word of your offer.
A strong visual identity is a long-term investment. Unlike advertising, which stops the moment the budget stops, your logo and your brand guidelines work for you all the time: on your website, your business cards, your quotes, your social media, your vehicles, your uniforms...
Our visual identity process always starts with a brand strategy phase: who are you, who are you targeting, which values do you want to convey? Only then come the graphic choices, grounded in strategic thinking rather than passing trends.
What a professional visual identity gives you
The pillars of your identity
Logo design
A unique, memorable logo for your brand
Typography
Typefaces chosen to match your identity
Visual world
Distinctive colours, shapes and graphic style
Brand guidelines
A reference document for consistent communication
What is included
A complete visual identity for professional, consistent communication.
- Logo design (3 proposals)
- Complete brand guidelines
- Colour palette
- Typefaces defined
- Versions for print and web
- Source files (AI, PSD, PDF)
- Usage guide
- Formats optimised for social media
Ideal for
- Starting a business
- Rebranding
- Launching a brand
- Startups
- Non-profits
- Local shops