A brochure website is a site that presents a business, its services and its contact details, with no online sales feature. Its job is to convince the visitor to get in touch, by phone, email or form. It is the most widely used option among tradespeople, professional practices, local shops and small service businesses, and it is enough in 80% of cases.
If you are not selling online, you probably do not need anything more than a brochure website. A tradesperson, a coach, a restaurateur, a consultant, all of them win clients through direct contact, never through an online basket. This guide explains exactly what a brochure website is, what it should contain, and why it is often the right decision.
Why is it called a "brochure" website?
The analogy is simple: a shop window lets passers by see what you offer, get a feel for your style and decide to come in. A brochure website does the same thing online: it presents your business, shows your work and prompts people to contact you.
Unlike an online shop, a brochure website does not sell directly. The transaction always happens through a call, an email or a face to face meeting. That is why it is also known as a "presentation site" or a "corporate site". For a plumber, a solicitor or a restaurant, 100% of transactions go through a human interaction, so the site does not need to sell, only to convince.
What is the difference between a brochure website and an e-commerce site?
The fundamental difference is the transaction:
Brochure website:
E-commerce site:
Who a brochure website is right for:
Who needs an e-commerce site:
What should a professional brochure website contain?
An effective brochure website contains at least these 5 elements:
1. The home page
Within 5 seconds it must answer: who are you, what do you do, where and for whom? A clear H1, a strapline, a CTA button (call or form), and a professional photo of you or of your work.
2. The services
A page or section for each main service, with a clear description, who it is for, the benefits and an indication of price or a price range. Avoid vague descriptions: "quality tailored support" says nothing.
3. Your work or testimonials
Before and after photos (tradespeople), case studies (consultants), genuine customer reviews. This is the content that convinces most. A visitor always hesitates before contacting someone they do not know, and your social proof removes that hesitation.
4. Contact details
A clickable phone number (crucial on mobile), an email address, your address if you receive clients, Google Maps if relevant, a contact or quote form. Do not hide your number, it is the whole point of the site.
5. Legal information
Legal notice (compulsory), privacy policy (GDPR), terms and conditions if you have quotes signed. These pages reassure visitors that you are credible and are required by law. Their absence is also a negative signal to Google, which prefers sites that inspire confidence.
Bonus element: the blog
A blog is not essential for a basic brochure website, but it multiplies your SEO visibility. Every well targeted article is a new "front door" from Google for searches your home page cannot address. A plumber publishing "how to unblock a sink naturally" can reach people in the research phase who later become clients for more complex work.
How many pages should a brochure website have?
An effective brochure website generally has 5 to 10 pages:
More pages is not always better. 5 well crafted pages, with copy targeted at precise Google searches, work better than 20 thin ones. Every extra page should answer a distinct search, and if you have nothing more to say, do not add a page.
See examples of brochure websites built by ConvertiLab
How much does a professional brochure website cost in 2026?
The price of a brochure website depends on 3 factors:
1. The number of pages: a 5 page site costs less than a 15 page site
2. The features: a simple form (free to add) versus an online booking system with diary management (+ 300€ to 890 €)
3. Who builds it: a freelancer, an agency, or DIY with a tool such as Wix
| Type of provider | Price | Lead time | SEO quality |
|---|---|---|---|
| Wix / Squarespace (DIY) | 0€ + 17-35€/month | 2 to 8 weeks | Average |
| Freelancer | 600€ to 2 000€ | 4 to 12 weeks | Variable |
| Web agency | 890 € to 3 000€ | 1 to 4 weeks | Good to excellent |
At ConvertiLab, a professional brochure website costs 890 €, delivered in 7 to 14 days, with local SEO optimisation included. You can pay in 3 instalments at no extra cost, which brings the investment within reach from 167€ a month, and as a reminder, in most sectors a single new client a month covers that budget comfortably.
Estimate the budget for your brochure website
Is a brochure website enough to find clients on Google?
Yes, a brochure website is enough to find clients on Google, provided it is properly optimised for local SEO. The essentials:
What a brochure website will not do: e-commerce, selling products, stock management, online subscriptions. For all of that you need an e-commerce site.
A concrete example: Thomas, a joiner in Bordeaux, had nothing but a Facebook profile and word of mouth. After ConvertiLab built him a 5 page brochure website optimised for "joiner Bordeaux" and "bespoke furniture making Bordeaux", he was getting 3 to 5 extra quote requests a month from the third month onwards, with no paid advertising at all.
In summary: is a brochure website right for you?
Yes if:
No if:
If in doubt, start with a brochure website. You can add e-commerce later if the need is confirmed, whereas the reverse, simplifying an e-commerce site into a brochure site, is far more complicated.
See our brochure website packages
Request a quote for your brochure website
A professional brochure website: the 8 things that make the difference
The gap between a brochure website that merely exists and one that brings in clients comes down to eight things. Check them on your current site, or insist on them in the quote.
A site that ticks those eight boxes, even in five pages, beats a twenty page site that ticks only three. That is exactly the scope of our 890 € brochure website, delivered in 7 to 14 days after a free mockup.
Frequently asked questions
What is a brochure website?
A brochure website is a professional website that presents a business, its services and its contact details without allowing transactions online. Its job is to inform visitors and prompt them to contact the business by phone, email or form. It is the best fit for tradespeople, local shops, professional practices and small service businesses.
What is the difference between a brochure website and an e-commerce site?
A brochure website presents products or services without allowing anyone to buy them online. An e-commerce site lets visitors add products to a basket and pay directly on the site. A brochure website costs less (400€ to 1 490€), is simpler to maintain, and is enough for the vast majority of small businesses that work from quotes or appointments.
How much does a professional brochure website cost?
A professional brochure website costs between 400€ and 2 890 € depending on the number of pages, the features (booking form, gallery, blog) and how far the design is customised. At ConvertiLab, our brochure websites start at 890 €, are delivered in 2 weeks and include local SEO optimisation.
Is a brochure website enough to find clients on Google?
Yes, a well optimised brochure website is enough to appear on Google and attract clients. What matters is that the site is fast on mobile, that each page targets a precise local search, and that the Google Business Profile listing is complete and active. An optimised Next.js brochure website from ConvertiLab scores 90+ on mobile PageSpeed.
