"How much does a website cost?" is the question business owners ask most often when they want to get online. The honest answer: a professional brochure website costs between 600€ and 3,000€, a landing page between 600€ and 2,490€, and an e-commerce site between 3,000€ and 15,000€ for a standard small business project. The "5,000€ to 50,000€" ranges published by some agencies are real, but they apply to large scale bespoke projects.
At ConvertiLab, our prices start at 990€ all inclusive for a complete brochure website (1 year of hosting, basic SEO, contact form). Those prices are transparent and published on our pricing page.
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What are the real prices for building a website in 2026?
The real prices for building a website in 2026 run from 600€ to 15,000€ for the vast majority of small businesses and tradespeople. The price depends mainly on the type of site, the number of pages, the level of design and the features required. The "up to 50,000€" figures apply to complex platforms, not to standard brochure sites or landing pages.
| Type of site | Small business budget | What it includes |
|---|---|---|
| Landing page | 600€ – 2,000€ | 1 page, form, responsive, basic SEO |
| Brochure website | 990€ – 3,000€ | 5-10 pages, form, blog, SEO |
| Premium brochure website | 3,000€ – 8,000€ | Bespoke design, animation, admin panel |
| Simple e-commerce | 3,000€ – 8,000€ | Catalogue under 50 products, Stripe, customer area |
| Full e-commerce | 8,000€ – 20,000€ | Unlimited catalogue, stock, multi-currency |
| Bespoke platform | 20,000€+ | ERP, marketplace, advanced customisation |
ConvertiLab prices: a brochure website from 990€ all inclusive, which pays for itself in an average of 6 to 8 weeks for our tradespeople and service provider clients.
Which factors push the price of a website up?
The 5 factors that push the price of a website up are: the level of design (template versus bespoke means x2 to x5), the volume of copy to write, bespoke features (member area, configurator, chatbot), the technology chosen (WordPress versus a modern framework) and the level of service included (maintenance, training, support). Identifying these factors before you ask for a quote can bring the budget down by 20 to 40%.
Use our free price estimator to get a range in 2 minutes.
What hidden costs should you plan for with your website?
The hidden costs to plan for with your website are: hosting (10 to 50€/month), the domain name (10 to 50€/year), technical maintenance (50 to 300€/month), business email (5 to 15€ per user per month) and content updates. Over 3 years these recurring costs can add up to 30 to 80% of the initial build cost, so they belong in your return on investment calculation.
| Item | Estimated annual cost | Notes |
|---|---|---|
| Hosting | 0€ to 600€/year | Vercel is free for static sites |
| Domain name | 10€ to 50€/year | .fr is cheaper than .com |
| SSL certificate | 0€ | Let's Encrypt is free |
| Business email | 60€ to 180€/year | Google Workspace or OVH |
| Technical maintenance | 0€ to 3,600€/year | Included for 1 year at ConvertiLab |
| Content and SEO | Variable | 0€ (do it yourself) to 500€/month (agency) |
At ConvertiLab: hosting is included for the first year in every package. No surprises.
Here is what the total cost over 3 years looks like: a WordPress site at 1,490€ with separate hosting (120€/year), maintenance (600€/year) and plugin updates (250€/year) comes to roughly 3,970€ over 3 years. A ConvertiLab site at 1,490€ (site plus the 33€/month maintenance plan) comes to 2,678€ over 3 years, for a better quality result. The price you see advertised is rarely the real cost, so always look at the whole period.
How do you keep your website budget down without sacrificing quality?
To keep your website budget down without sacrificing quality, apply 4 strategies: launch an MVP (essential features only), supply the copy yourself, choose a solution that can grow with you rather than rebuilding later, and compare offers over 3 years rather than on the build cost alone. Together these 4 strategies can cut the budget by 30 to 50% with no loss in perceived quality.
Have a look at our monthly plan too, from 39€/month all inclusive.
Freelancer, traditional agency, fixed price agency: 2026 prices compared
The ranges above mix together very different suppliers. For the same five page brochure website, here is what we see in France in 2026 by type of supplier.
| Type of site | Freelancer | Traditional agency | Fixed price agency (ConvertiLab) |
|---|---|---|---|
| Landing page | 400 to 1,200 € | 1,500 to 4,000 € | 490 € |
| 5 page brochure website | 800 to 2,500 € | 3,000 to 8,000 € | 890 € |
| Redesign of an existing site | 700 to 2,000 € | 2,500 to 7,000 € | 690 € |
| E-commerce site | 1,500 to 5,000 € | 6,000 to 20,000 € | from 1,490 € |
| Average lead time | 3 to 8 weeks | 6 to 12 weeks | 5 to 21 days by type |
| Hosting in the first year | Usually extra | Maintenance contract | Included |
A freelancer is cheaper than a traditional agency because there is no overhead to fund, but you carry the risk of them being unavailable. A traditional agency bills for its meetings, its back and forth and its teams. A fixed price agency holds its prices thanks to a fixed scope and standardised tools: it suits projects that fit inside that scope, and it says so plainly when yours does not.
To place your own project on this grid, the price simulator sends you a detailed estimate within 24 hours.
Frequently asked questions about the price of building a website
Can you build a professional website for free in 2026?
Technically yes, with Wix or the free version of WordPress.com, but it is not advisable for a business. A free site forces third party adverts on you, a subdomain that looks unprofessional (your-site.wix.com), poor performance and no ownership of the code. For a business, "free" costs you customers and credibility. A professional site at 990€ usually pays for itself with 2 or 3 new customers.
Is it better to pay in one go or in monthly instalments?
Paying in one go works out cheaper overall, because you avoid the implied interest. But if cash is tight, our monthly plan (from 39€/month) lets you start with a minimal outlay. Both models are sound, so choose the one that fits your finances rather than the one that looks cheapest at first glance. One point that often gets overlooked: tax relief. Website build costs are deductible as operating expenses, or can be capitalised and written down, for sole traders and companies alike. In practice, a 990€ site may cost you only 700 to 1490€ after tax. Talk to your accountant about getting the most out of this. On the practical side: if you are just starting out and want to keep the risk low, begin with the ConvertiLab monthly plan (39€/month). You get a professional site with no large upfront investment, and you can move up to the full package once the first money is coming in.
When should a low quote set alarm bells ringing?
A quote that is abnormally low, under 490€ for a "complete bespoke site", is always a warning sign. It points to a template resold with no real customisation, or offshore outsourcing with no quality control, or a supplier who has underestimated the work and will deliver something unfinished. The simple test: ask to see 5 recent sites they have delivered, then try them on mobile and in PageSpeed. The answer comes quickly. In 2026, transparency is the mark of a serious agency, and vague pricing is as much of a warning sign as a knock-down price.
Does the price of a website include SEO?
At ConvertiLab, technical SEO (structure, title and meta tags, speed, sitemap, structured data) is included in every package. Off-page SEO (link building, long term content strategy) is a separate service because it is continuous monthly work. Always check exactly what "SEO included" covers in the quotes you are comparing. !Hidden website costs, hosting, domain, maintenance, email and SSL over 3 years
